Color is the first thing you notice about a tee shirt. Color choices must be made for both the shirt and the ink. The color of the shirt and ink may be monochromatic, such as a denim blue tee with navy ink. Contrasting colors work together to pop the message of the shirt, like a black tee with safety green ink.
The cool factor of the logo is in the eyes of the beholder. Some logos’ messages are unrecognizable, while others give a bold and clear message. Both can make a great tee. Sometimes more confusing is better, because it gets the shirt more attention. When it comes to shirts that promote a business, it is usually better to be simple and clear.
The font choice can be considered part of the logo, but it actually can make or break a great tee design. The entire feel of the shirt can be changed by switching fonts. I have seen very unique fonts that absolutely made the shirt, and I have also printed very cool shirts with simple block font.
What often sets a great tee apart from average tees is the design placement. A sleeve print and a lower hem print can completely change the feel of a tee shirt.
The ink can be applied to any spot on the shirt, so creative print locations are often what set the shirt apart. The left chest/full back combination works well for traditional businesses, but consider a more unique print placement to catch the eye and get attention for your message.
Creative and well-designed tee shirts are powerful. They are worn more often, read more often and discussed more often. The next time you need to plan a tee shirt design, be creative in your color choices, logo design, font choices, and ink placement. Just a bit more thought can turn your average tee into a great one!
No comments:
Post a Comment