Color: Does it Really Matter for Business Logos?

There have been many studies on the effect of color on emotions and attitude. Navy, burgundy and silver all evoke a sense of quality. Red and yellow excite us, while greens and light blues calm us. Your company colors help establish your image and are a vital part of what people recognize as they look at your business logo.

Choose your colors carefully, but don’t be afraid to be unique. Purple and orange have been successfully combined for donut selling, although most people would never use those colors together. Many popular combinations are opposites on the color wheel, like gold and purple, green and red, or orange and blue. Others are adjacent colors, like green and yellow or blue and red. Metallic gold or silver can often be used as a neutral color within a logo. Black is always crisp and easy to read and works with any color. Monochromatic logos can also be very effective.

Remember that your company colors will be used on your website, business cards, signs, apparel, promotional products and more. Be sure your colors project the right image for your business. Whatever you decide, stick to it. Can you imagine if Coke didn’t like red anymore?